This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bowndless.com (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.



When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

We have an up-to-date registration for the NHS Data Security and Protection Security Toolkit.

 

We operate an ISO27001-aligned Information Security Management System.

Personal information we collect about you   

We may collect and use the following personal information about you:  

 

  • your name and contact information, including postal address, email address and telephone number;   

  • information to enable us to check and verify your identity, e.g. your date of birth, scanned images of your exemption certificates, driving licence or passport;   

  • your gender information;  

  • your NHS number;  

  • information about your medicines, and the medicines you have been prescribed currently and in the past;  

  • your billing information, transaction and payment card information;   

  • your contact history, purchase history and saved items;   

  • information about how you use our website, information technology (IT), communication and other systems; and  

  • your responses to surveys, competitions and promotions.  

Personal information is required to provide our services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing services to you.  



How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Why we use your personal information  

Under data protection laws, we can only use your personal information if we have a proper reason for doing so, e.g.:  

  • to comply with our legal and regulatory obligations;  

  • for the performance of our contract with you or to take steps at your request before entering into a contract;  

  • for our legitimate interests or those of a third party; or  

  • where you have given consent.  

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.  

 

The table below explains what we use (process) your personal information for and our reasons for doing so:  

 

When you register with 365 Pharmacist, request that your password is reset, request that we fulfil your prescriptions or when you place an order for your prescription, we will send notification emails to your registered email address to fulfil our service obligations.  

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 
The Site is not intended for individuals under the age of 13 . 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@bowndless.com or by mail using the details provided below: 

365 Pharmacist
[Re: Privacy Compliance Officer] 6 The Mount, Coventry, CV3 5GU